Skin Care Basics: Serums


Serums. So…what’s the deal? You’ve probably seen some of your favorite beauty influencers talking about them on Instagram or have read the label of one you found in the aisle of your local supermarket. You were probably wondering to yourself, “Are serums actually worth it?

In our opinion…heckkkkkk yeah! Especially when it comes to addressing certain concerns and doing what’s right for your skin type.

For most people who are just dipping their toe into skin care, they know the basics about cleansers and moisturizers. Serums, however, can seem confusing, and even intimidating, when you first hear about them.

To help you stay out of the weeds on serums, here’s a quick rundown so you can quickly become an expert and make healthy decisions for your skin:

What Are Serums?
To keep it simple, a serum is a skin care product made up of smaller molecules that are designed to penetrate the outer layer of the dermis (your skin). Serums are engineered with highly concentrated ingredients. That means that more active ingredients can reach your skin faster.

Do Serums Work?
Trust us, serums are worth the hype. Because of the higher concentration of active ingredients, they are highly effective products. If you find yourself not seeing your desired skin care results, adding a serum into your routine might be the solution you’re looking for.

How Can I Fit Serums Into My Skin Care Routine?
Like with anything in skin care, the order of your routine will make a huge impact on the effectiveness of the products you use. Ideally, you should apply serums after cleansing and before applying a moisturizer.

Which Serums Do I Choose?
This is all based on your personal skin care needs and goals. If you’re completely new to the world of serums, we recommend starting off with a good Vitamin C Serum. Vitamin C is full of antioxidants that help fight pollution and free radicals. Another great option is finding an eye serum that you love. Your eyes are more likely to show signs of aging first, so it’s important to start applying an eye serum early. After that, you have a whole world of serums to explore!

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